~ PJIA is "Blue Flag Business" of the month ~
AIRPORT--Princess Juliana International Airport (PJIA), the "Blue Flag Business" for April, is encouraging the hundreds of residents expected to flock to the island's beaches this weekend to keep the beaches litter-free.
PJIA said it had placed a number of garbage bins at the popular Mullet Bay Beach earlier this week and it would like to encourage everyone "to keep the environment, especially the beaches, litter-free."
"Princess Juliana International Airport is encouraging the general public in St. Maarten/St. Martin to keep the island clean during the holidays" and throughout the year, a PJIA press release quoted PJIA Marketing and Communications Department Acting Manager Kalifa Hickinson as saying.
Her appeal was made on the eve of the Easter weekend, which traditionally is the busiest period of the year for the island's beaches as residents flock to them for fun, relaxation, family picnicking and traditional sea baths.
"We are urging everyone to put their trash articles in the bins at the various beaches during the Easter season" and throughout the year, said Hickinson, adding, "PJIA has taken the liberty to place garbage bins on the Mullet Bay Beach to assist the organizers and environmentalists, Environmental Protection in the Caribbean (EPIC) and the St. Maarten Tourist Bureau with the initiative."
The Blue Flag programme is a prestigious international eco-label for beaches, marinas and tourism destinations. Through the Blue Flag programme St. Maarten is among some 40 Blue Flag destinations around the world.
The eco-label is recognised as a symbol of quality by governments, NGOs and the travel industry. It is also used to promote the awarded beaches, marinas, hotels and destinations.
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