Brands are now faced with the challenge of embracing digital media channels across their business, or risk losing relevance as more and more consumers are turning to the Internet for information, said an expert. Many UAE residents are spending at least 15 hours a week surfing the web for personal use, added Steve Hamilton-Clark, CEO of TNS Mena, part of the world?s largest custom marketing research agency. ?It is not simply about being good at digital marketing.
Copyright 2012 Al Hilal Publishing & Marketing Group Source: http://www.albawaba.com/digital-media-%E2%80%98crucial-consumer-brands%E2%80%99-412750
No comments:
Post a Comment