Tuesday, March 1, 2011

Japan looks to strengthen presence in Middle East food sector by reaching out to the mass market

After gaining a strong foothold in the region?s premium food segment, Japan is now looking to consolidate its presence in the Middle East by reaching out to the mass market with a wide range of everyday food products.

As part of a wider regional push, the Japanese Ministry of Agriculture, Forestry and Fisheries is showcasing an extensive range of authentic Japanese food products - with special emphasis on beverages - at the ?Gulfood 2011? exhibition, which opened today at the Dubai World Trade Centre.

Japan Pavilion at Gulfood 2011 will introduce a range of new Japanese beverages to the regional market
Headline PR
� 2011 Al Bawaba (www.albawaba.com)

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Source: http://www1.albawaba.com/japan-looks-strengthen-presence-middle-east-food-sector-reaching-out-mass-market

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