POINTE BLANCHE--St. Maarten's allure, from her velvety green hills to her azure waters, has been a powerful draw for visitors from all over the world. That allure was never described better than when journalist Sabine Leenhouts, here on assignment from De Telegraaf, said, "You simply can't fake summer in The Netherlands."
Leenhouts is part of a six-member team from the Dutch newspaper that arrived in St. Maarten on Friday for a week-long assignment. Between March and August they will produce 10 summer-fashion-focused spreads in the newspaper's well-read supplement Vrouw in printed and online version, doubling St. Maarten's exposure in the Dutch market. The spreads will cover everything to do with summer: sunglasses, clothing and activities.
The fashion spreads will be complemented by interviews with four successful Dutchwomen who live in St. Maarten. The list of interviewees includes Debbie Koppens of Shipwreck Shops/Heineken Regatta gear, Mirian Ebbens of Passaat Sail Holidays and Frederique Thierry of location/event management company Chica Productions.
The trip also will yield a travel report tailored to the likes and needs of the Dutch market with tips on where to eat, such as at Holland House Beach Hotel, Karakter on Simpson Bay Beach and Sunset Beach Bar, activities, tours and shopping.
St. Maarten was chosen for the newspaper's spread because of its warm weather and other natural attributes. Leenhouts said similar focus had been given to the other islands of the Dutch Caribbean. This time it was St. Maarten's diversity that was the major pull factor.
"It is also much greener than Cura�ao and Bonaire. It has an international character ... a blend of Dutch, English and French. ... It's a melting pot of all cultures," she said, adding that preparing Vrouw's summer edition could not be left to chance and the Dutch weather.
The team is staying at Tamarind Hotel in Pointe Blanche, which has ties to another famous and successful Dutchwoman: well known artist and Greece First Lady Shanna Ingram Papademos. Her brother Paul Ingram manages Tamarind Hotel.
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