The UAE topped the list of Arab countries in terms of advertising, with expenditures hitting 484.4 million AUD ($132 million) last Ramadan, according to a report released by the pan-Arab research center (PARC).
Experts state the third quarter of this year has seen a substantial increase in advertising spending partly because of advertising campaigns launched by candidates of the National Commission.
Bassam Yahya, regional director of Advertising Spending Analysis, noted that overall spending rose 27% during Ramadan.
� 2011 Al Bawaba (www.albawaba.com)
Source: http://www.albawaba.com/business/uae-leading-advertising-market-396600
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