The event coordinated by radio personality Mercedes "Elektra" Wyatt and Positive Foundation marked the start of activities to kick off Breast Cancer Awareness Month.
Utilities company GEBE, St. Maarten Cable TV and Scotiabank were among the businesses that participated in the event. Several foundations, students and a cross section of the community also participated.
The parade began at John Larmonie Centre on Long Wall Road, snaked its way onto Front Street, onto the Great Bay beach promenade and ended at Holland House Beach Hotel, where everything was lit in pink.
Wescot-Williams and De Weever delivered remarks to the gathering at the end of the parade, highlighting the importance of early detection.
Positive Foundation President Shelly Alphonso said she was very happy with the turnout and stressed the importance of taking advantage of the free clinical breast cancer screening that will be available this month. Funds raised by the foundation's breast cancer awareness activities will go towards helping women who have no insurance to obtain free mammograms.
Wyatt lauded everyone's participation, in particular businesses, and urged the community to attend the various events that will be held this month. She said these events were geared towards creating awareness about breast cancer. She said, "We can [also] help save lives."
Heavenly Water was the main sponsor of the parade. It provided specially labelled water ribbon bottles and more than 1,500 giveaways. UTS also donated 500 thunder sticks for the parade.
The organisers thanked all those who supported and participated in the event.
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